The Brand

Think Pink – The Story of a Colour

We were already pink long before the colour was associated with sweetness – and at a time when no man would have willingly been seen carrying a pink bag down the street.
Still, we stayed true to it – even when people smiled about it.
Today, our consistent use of colour has become one of the most admired examples of brand identity.

Evolution of a Culinary Brand

1897

1936

1965

1976

1998

2006

since 2019

Advertisements, calendars and packaging from past times