Confiserie Bachmann was presented with the most prestigious European award in the industry for 2010 in Berlin’s renowned Hotel Adlon, opposite the Brandenburg Gate.
The company management with the trophy, from left:
Juliane Bachmann, Raphael Bachmann, Matthias Bachmann, Piera Bachmann, Jacqueline Di Marco, Daniel Weber
The “Marktkieker” award for innovative baking
The “Marktkieker” award is presented every two years to innovative and outstanding companies. The tenstrong panel of independent judges, comprising journalists, award winners, directors of professional schools, marketing experts and honorary officials, agreed unanimously that the award would go to Lucerne. Confiserie Bachmann AG was able to outperform 70 reputable finalists in its field. All award winners are united by their pioneering work for the baking industry and their courage to break free from tradition and think outside the box. Therefore, rather than being an award for outstanding sales, the “Marktkieker” is awarded for outstanding innovation. Here the focus is no longer simply on production, but also on the ability to develop management and marketing strategies and seize market opportunities.
“This success is largely due to our employees,” says Matthias Bachmann. “They bring our philosophy to life and effectively implement our principles,” Raphael Bachmann adds.